Mayfield Fund is managing
director Tim Chang on the idea of "quantified self", this is about the
use of the latest hardware and software technologies for the detailed
record of the daily habits of people hoping to keep the progressive
improvement of their lives. Chang wrote a
three-part series really interesting articles on quantified for
TechCrunch in recent weeks, so we were satisfied, they have the
opportunity to interview him tell him to listen to TechCrunch TV, a
little more detail about the area and where it goes.
Can our full discussion in the video above to see, but here are some interesting points made:
Numbers alone are not sufficient. Today,
many people know "quantified self" for health applications that track,
for example, the amount of calories to eat every day, or how many miles
you go jogging. But it is not only the actual
keys in these things successfully to do good, to quantify this
information-it is in the scan and pack it in an interesting way. "Ultimately not care people data." You
can take care of insights, so tell me three fortune cookie can then say
things that I need to focus, to do what I really, and if you can do for
me. ... When you throw too much data on people and confused people. "Even if we want to think that we are ultimately not actionable and is not funny."
Chang
has invested many years of start-up experience game and sees the
principles of this industry as a key to the quantified, there are still
really. "If quantifizierten find it with marriage itself, which is where I think, the real fun begins," said Chang. "If it's fun, caring people, you stay around and be with this kind of product". "Data are not engage itself."
This goes far beyond health and fitness. Although
the quantified self, which are the roots of life hacks, Chang thinks
will eventually also include move almost everything that people do –
work, shopping, chat with friends, read, write, browse the Web and more.
"This notion is quantified themselves not only on health and well-being." It
goes to your consumption habits, which are all websites, surf, the day
of what you buy, how you on your Facebook and Twitter, bragging rights,
"said Chang. These actions can measure people in all aspects of their lives on their habits to make aware of it. Also
that only a BranchOut investment of 25 million dollars led professional
social network in Mayfield fits into this idea, said Chang.
Quantification that others can help. Most people dig in their specific habits and interests, be more appetite for them to meet other people who share it. Chang
sees now for these niche passions make a great opportunity communities
on Facebook, Twitter, and other social networks Pinterest gathering
people.
"I'm really great vertical communities, the pop ups or interests do personas, memorandum of understanding". Because if you think about it, people are not black and white, "said Chang.We all like onions, in the sense that we have all these sub personas and levels in us. " There are a lot of interests that we have. "Their communities and have each of these interests in these interests and want to meet new people."
